Marketing and Branding for the Outdoor Market

22 04 2009

I’ve been meaning to post this for a while – but hey a business owner, mom, PTO member, etc., etc. gets around to things when she can.

I received this package from Talon highlighting their zipper and trim solutions for product manufacturers.  I absolutely love the way they put together their product line.  It was extremely creative to package things in a way that the outdoor industry can relate to.

Naturally Bamboo is working on some new branding concepts to be unveiled at Outdoor Retailer Summer Market 2009.  Sadly, I am not the creative type, so I have hired a professional to take care of it for me, thank goodness.

Box that all the materials were sent in

Box that all the materials were sent in

Samples of buttons, rivets, etc. packaged as "trail mix".

Samples of buttons, rivets, etc. packaged as "trail mix".

Company information presented as a "trail guide"

Company information presented as a "trail guide"

Mini sleeping bag highlighting zipper and tags.

Mini sleeping bag highlighting zipper and tags.

Unzip the sleeping bag and voila, it's an assortment of label options!

Unzip the sleeping bag and voila, it's an assortment of label options!

This sleeping bag was the darn cutest thing I have seen in a long time.  The first day I got it, Kallen zipped up one of his stuffed kitties into it and slept with it for a few nights.

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